marcello – Marcello Peluso

04/02/2024

Let me tell you my secret: I see tokens everywhere

What are tokens in the world of Web 3.0? And what are they in the real world? We already know them; we use them every day, and often we simply don't label them as tokens. Translated into the web (and Web3) world, they might have a new, incredible utility. Let's discover it together.

01/01/2024

Password Hunt: are we truly ready to self-regulate when we use the web?

The web 3.0 promises to disintermediate users from central institutions, including banking ones. A promise that excites. But if something goes wrong (even if it's just forgetting the password to access your wallet), who can we call?

27/12/2023

The future of banks (and our money)

Would you have more trust in the Dollar, the Digital Dollar, or Bitcoin to receive your salary? And between Bitcoin and the digital Ruble, which would you choose to collect payment for an invoice? Let's find out more about the possible future of banks (and our money).

17/12/2023

Follow the money: from salt to loyalty points

Explore the fascinating history of currency from ancient Rome to the digital era. Learn about the value of salt as currency and the evolution of money, passing through loyalty points. How could this story benefit our current business?

21/11/2023

Five Types of Web3 Gurus to Steer Clear Of

In the online world, there are numerous gurus narrating the story of web3, and navigating to figure out whom to trust for insights is truly challenging. However, there are at least 5 categories of gurus found online. Let's discover which ones.

30/10/2023

The differentiating factor of Web 3.0

I still remember the noise of the modem, that infernal device that connected me to the internet in the '90s. It was a grating sound straight out of Hell, where analog souls entered the purgatory of the web. It promised tears and gnashing of teeth with its slow and unstable connection. Yet, I had known the Commodore 64 well enough to say that the web was going to be a revolution. And what revolution does Web3 promise?

25/10/2023

X marks the spot

It's one of those pieces of news that makes us all feel like a bit of marketing experts under the beach umbrella. Even more so if we add that the 'bird killer' is a divisive figure like Elon Musk. Genius or recklessness?

18/06/2018

Is your Coffee Business in the Marketing 4.0 Era?

To be or not to be digital, that is the question. After surviving the long 4Ps period (Product, Price, Place, Promotion) and arriving in the internet era that boosted us into the 4Cs period (Customer/Consumer […]

14/05/2018

The Power of Now Economy in the HoReCa World

Think about how we order meals, find a hotel, suggest a restaurant to friends, even how we take a coffee in some coffee shops, where we can skip the queue with a smartphone app. Our everyday […]

12/12/2015

Isis and its marketing strategy in the war 2.0

During the sad days after the Paris attack the best messages were the ones spread on social networks by young Muslims all over the world: “not in my name”. It was the first right answer to the terror. Eventually this is also a war that involves moderate Muslims because (and above all) ISIS has been destroying their culture, their religion, their territory and their dignity.

31/01/2006

Kiev: A Year After the Orange Revolution

The sun is going behind the palaces, painting the sky red and blue. People drink and smile. Tanja looks at me, clicks the camera and says: "Smile, you are inside a revolution."

23/07/2005

Sharm el-Sheikh: Before the Blasts

Tony is a barman at V.Beach in Na’ama Bay. He says, “Hallo, my friends” to all the people he meets on the beach before asking if they want a drink. He smiles speaking bad Italian […]