marcello-peluso-im

Breaking the ice

My two cents

Let me confess: yes, technology causes job losses, and I'm both victim and contributor. Back in 1994, I bought my first hair clipper and I declare myself co-responsible for the extinction of hairdressers in the world. But that's not all.
Since discovering that changing one's mind is a sign of Artificial Intelligence, I use augmented reality to show muscles I don't have, searching aimlessly for meaningful paths to retirement.
In reality, I am an analog native with feelings of inferiority towards the digital world, I have confused memories of the future, and a mind with which I coexist in a constant state of complicated relationship. For years, I felt like I was perpetually stuck in a brainstorming session where my mind would suddenly announce: "Cabin crew, please prepare for landing."
Then I realized that innovation isn't just about inventing or destroying (in the disruptive sense). Innovation is 80% about governance: ideas, processes, products, services.

Trips & Pics

The places I've explored so far

My experience

  • Insights &
    Market Research

  • Customer
    Experience

  • Project
    Management

  • CRM &
    Loyalty Programs

  • Digital
    Transformation

    Professional Profile

    I am an Innovation Manager, Digital Transformation Project Manager, and Data Journalist passionate about bridging the gap between technology and human creativity. My primary expertise includes market research and data analysis, the design of CRM & loyalty programs, and the end-to-end management of digital transformation projects. I have worked in complex business environments, contributing to automation initiatives and strategic change for major organizations in the media, retail, and financial sectors. Alongside my corporate activities, I am also known as radio journalist , a passion for broadcasting that has deeply influenced my storytelling and communication style.​

    Character and Approach

    My approach to innovation is reflective and self-aware, combining critical thought with a sense of humor. I like to explore how technology reshapes our culture and identities — sometimes empowering, sometimes overwhelming us. My writing reflects a curious and introspective mind in constant conversation with itself, tackling complex themes with lightness and depth.