Innovation manager & Journalist

Marcello Peluso
Marcello Peluso Innovation & Data Journalism

Turning complexity
into change

I help organizations shape transformation across innovation management, digital transformation, data intelligence, CRM, loyalty, and AI-enabled customer growth.

Innovation & AI·Data Intelligence·Data Journalism

Breaking the ice

Let me confess: yes, technology causes job losses, and I’m both victim and contributor. Back in 1994, I bought my first hair clipper and I declare myself co-responsible for the extinction of hairdressers in the world. But that’s not all.

Since discovering that changing one’s mind is a sign of Artificial Intelligence, I use augmented reality to show muscles I don’t have, searching aimlessly for meaningful paths to retirement.

In reality, I am an analog native with feelings of inferiority towards the digital world, I have confused memories of the future, and a mind with which I coexist in a constant state of complicated relationship.

For years, I felt like I was perpetually stuck in a brainstorming session where my mind would suddenly announce: “Cabin crew, please prepare for landing.”

Then I realized that innovation isn’t just about inventing or destroying, in the disruptive sense. Innovation is 80% about governance: ideas, processes, products, services.

What I do

Four disciplines, one strategic thread.

01

Innovation

Defining governance models, priorities, and execution logic that move innovation into operational reality.

02

Transformation

Coordinating initiatives that align business goals, processes, stakeholders, and digital platforms.

03

Data Intelligence

Turning data, market research, and signals into insight, clarity, and strategic direction.

Start-ups

Ideas turned into business.

Some projects were born when the web was still experimental, others from editorial insight, and others from a more mature intersection of strategy, data, branding, and business design. See the full venture timeline →

1997

CalcioCampano

Early digital sports publishing.

2015–2026

CoffeeBI

Data intelligence for the coffee industry — market intelligence, data analysis, and strategic insight for roasters, equipment makers, and chains.

2026–present

Teekonda

A travel concept built around experiences, storytelling, and a distinctive positioning within premium small-group travel.

“Startup work has never meant only launching a business — it has meant giving shape to a point of view, a market intuition, a language, and a system of value that people can recognize and trust.”

Radio & Journalism

Registered — Ordine dei Giornalisti, Consiglio Nazionale

On air, in print, between the lines.

Alongside my corporate work, I have collaborated as a journalist and radio journalist with several radio stations, magazines, and editorial platforms — an experience that has deeply influenced my voice, storytelling style, and approach to communication.

More on Radio & Journalism →