Breaking the ice
Let me confess: yes, technology causes job losses, and I’m both victim and contributor. Back in 1994, I bought my first hair clipper and I declare myself co-responsible for the extinction of hairdressers in the world. But that’s not all.
Since discovering that changing one’s mind is a sign of Artificial Intelligence, I use augmented reality to show muscles I don’t have, searching aimlessly for meaningful paths to retirement.
In reality, I am an analog native with feelings of inferiority towards the digital world, I have confused memories of the future, and a mind with which I coexist in a constant state of complicated relationship.
For years, I felt like I was perpetually stuck in a brainstorming session where my mind would suddenly announce: “Cabin crew, please prepare for landing.”
Then I realized that innovation isn’t just about inventing or destroying, in the disruptive sense. Innovation is 80% about governance: ideas, processes, products, services.
Innovation & Transformation
Innovation
Defining governance models, priorities, and execution logic that move innovation into operational reality.
Transformation
Coordinating initiatives that align business goals, processes, stakeholders, and digital platforms.
Data
Turning data, market research, and signals into insight, clarity, and strategic direction.
CRM & Loyalty
Designing engagement and loyalty approaches built around retention, value, and meaningful relationships.
Radio & journalism
Alongside my corporate work, I have collaborated as a journalist and radio journalist with several radio stations, magazines, and editorial platforms, an experience that has deeply influenced my voice, storytelling style, and approach to communication.