CX & Innovation projects
Sky TV
Managed projects to consolidate legacy reports into a single data lake for self-reporting and migrate Omnichannel Marketing Campaigns from legacy to cloud systems., including re-designing tools, and KPIs.
Brianza Radio-TV
Transformed a web radio station into a successful DAB+ and webTV broadcaster with strong brand recognition in the Brianza province through strategic repositioning and professional programming.
The transformation included redefining the station's identity, upgrading to professional broadcasting processes and infrastructure, creating engaging contents and key partnerships for the local audience.
The transformation included redefining the station's identity, upgrading to professional broadcasting processes and infrastructure, creating engaging contents and key partnerships for the local audience.
Al Rajhi Bank
Loyalty Program
Worked on a one-year project to help scale one of the largest loyalty coalitions in the Kingdom of Saudi Arabia (+ 210% membership) and design a cutting-edge loyalty Super App.
This led to the transformation of Al Rajhi Bank's traditional loyalty program into a mobile-first loyalty program.
This led to the transformation of Al Rajhi Bank's traditional loyalty program into a mobile-first loyalty program.
Eyra Ltd | Artificial Intelligence for humans
Led a $1.1M Swiss startup project to create digital and physical experience paths for the pre-launch of Horus—a device that combined deep learning, computer vision, and wearable technology for the visually impaired people.
Developed user profiles, value propositions, and personas while creating the Horus Experience: a sensory physical space where visually impaired individuals could connect with their community and test Horus Technology.
Developed user profiles, value propositions, and personas while creating the Horus Experience: a sensory physical space where visually impaired individuals could connect with their community and test Horus Technology.
MyNoiLab
Enable change
As Innovation Manager in the VIM program (Voucher for Innovation by MISE Ministero dello Sviluppo Economico - 2024), I led digitalization and internationalization initiatives through several key improvements: implementing process innovation with new softwares and customer journeys, enhancing market research capabilities, adopting editorial workflows, integrating real-time client feedback systems, developing analytics dashboards to track business KPIs and integrated marketing software.
CoffeeBI | Business Intelligence
Transformed a traditional research agency focused on the HoReCa market into a globally recognized digital-first brand in the coffee industry.
By leveraging data-driven insights and web marketing strategies, we executed a successful rebranding that increased digital engagement and established CoffeeBI as an authority in coffee and coffee machine market analyses.
By leveraging data-driven insights and web marketing strategies, we executed a successful rebranding that increased digital engagement and established CoffeeBI as an authority in coffee and coffee machine market analyses.
