The world you once knew no longer exists. In the wake of pandemics, wars, and new international tariffs, everything has changed dramatically. You face two choices: despair or innovate.
Product & Service Innovation
"The market has become more volatile and unpredictable than ever, making our products obsolete."
Transform your products, services, or processes by focusing on key features, pricing models, and market positioning to create value that meets today's evolving needs.
Outcome: Tailored and optimized product features and services that address proven customer needs.
Digital Transformation for marketing
"Digitalization is no longer an option but a survival necessity in a post-pandemic world."
Implementation of integrated digital marketing solutions and omnichannel customer experience to create data-driven customer journeys, crm and loyalty programs.
Outcome: Enhanced customer engagement through data-driven personalization and improved digital interactions.
Market Opportunity & Observatory
"Traditional geographical barriers are crumbling, while new ones are rising"
Implementation of strategic market segmentation to identify underserved niches and target opportunities across key geographical areas through digital channels.
Outcome: Strategic market positioning and customized value propositions for specific customer segments
WAY OF WORKING
3-Phase Transformation Program
Assessment (of the product, service, or business model) and identification of significant business challenges.
Assessment of available resources and existing constraints (budget, skills, infrastructure).
Data intelligence through benchmarks, market trends, and internal analysis.
Current value proposition analysis and needs assessment using the Jobs-to-Be-Done (JTBD) approach.
Context, feasibility and SWOT Analysis
- Definition of Objectives & Key Results (OKRs)
New value proposition definition
Customer journey design
MVP definition and structure (identifying essential features to test the solution's value)
Resources needed for development (team, technologies, tools)
KPI definition for validating MVP effectiveness
Priority and timeline definition
Collection of feedback from key users and involved stakeholders
Performance tracking against initial objectives.
Impact measurement with initial OKRs (Objectives and Key Results)
Definition of strategic objectives linked to the results
Identification of Key Results to evaluate project next steps
