Innovation projects
RBS | Brianza Radio-TV Broadcaster
Transformed a web radio station into a successful DAB+ and webTV broadcaster with strong brand recognition in the Brianza province through strategic repositioning and professional programming.
The transformation included redefining the station's identity, upgrading to professional broadcasting processes and infrastructure, and creating engaging contents for the local audience.
The transformation included redefining the station's identity, upgrading to professional broadcasting processes and infrastructure, and creating engaging contents for the local audience.
MyNoiLab | Strategic Consulting Company
As Innovation Manager in the VIM program (Voucher for Innovation by MISE Ministero dello Sviluppo Economico - 2024), I led digitalization and internationalization initiatives through several key improvements: implementing process innovation with new softwares, enhancing market research capabilities, adopting editorial workflows, and integrating real-time client feedback systems.
I developed analytics dashboards to track business KPIs and integrated marketing software. For product innovation, I designed the customer journey for MyNoiLab's Mystery Coaching® models.
I developed analytics dashboards to track business KPIs and integrated marketing software. For product innovation, I designed the customer journey for MyNoiLab's Mystery Coaching® models.
CoffeeBI | Business Intelligence
Transformed a traditional research agency focused on the HoReCa market into a globally recognized digital-first brand in the coffee industry.
By leveraging data-driven insights and web marketing strategies, we executed a successful rebranding that increased digital engagement and established CoffeeBI as an authority in coffee and coffee machine market analyses.
The introduction of a web-focused CRM system and designing a loyalty app for HoReCa businesses opened new revenue streams through digital consulting services and data-driven market intelligence products.
By leveraging data-driven insights and web marketing strategies, we executed a successful rebranding that increased digital engagement and established CoffeeBI as an authority in coffee and coffee machine market analyses.
The introduction of a web-focused CRM system and designing a loyalty app for HoReCa businesses opened new revenue streams through digital consulting services and data-driven market intelligence products.
