Is your Coffee Business in the Marketing 4.0 Era?

Is your Coffee Business in the Marketing 4.0 Era?

In a world increasingly made of products that are commodities, service is a strong differentiation. Do my customers really perceive the difference between my products and my competitors’ ones? And what about my activity and that of my competitors?
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The Power of Now Economy in the HoReCa World

The Power of Now Economy in the HoReCa World

Ten minutes after living their experience, your customers are already on TripAdvisor to write their feedback, or on Facebook to post about their experience. So, welcome to the so-called NOW ECONOMY
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Three Limits of Your Paper Loyalty Card

Three Limits of Your Paper Loyalty Card

Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. But we found 3 limits to traditional loyalty cards.
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Relationship Marketing For My Coffee Shop, What On Earth Is It?

Relationship Marketing For My Coffee Shop, What On Earth Is It?

Article published by CoffeeBI – Year: 2017 – Language: English Developing long-term relationships is as difficult as developing a long-term relationship with your partner.
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Marketing strategy & Business Thinking 90%
Customer Experience & Market Analysis 90%
Digital Marketing 85%
Content Marketing 85%
Relationship marketing (loyalty& CRM) 75%
Communication 70%
Geo-marketing 50%



Marketing Lifeguard
on the Internet Bay

Are you waiting by the Internet river the bodies of your enemies or of your own business floating by? Probably 80% of business issues has a simply solution: targeting, positioning, or just communication.

I just learnt that numbers can help me taking the right decisions as well as they can help me understanding the world. I know that reading, interpreting, and telling stories about figures are the key drivers for a successful life and career, that any intuition needs to be validated by numbers, that any impression can be misled without data. 

So I’m creative and business-oriented and I merge analytic thinking with a strategic view, into continuous research of cutting-edge ideas to help business growth.  I’m inquisitive, esplorative, creative, and business oriented. I enjoy identifying opportunities with a start-up soul, promoting networking, improving my skills, and finding new ways to use marketing and communication with technology, in every phase of the business life cycle.

I have no special recipes or magic formulas, I’m neither an influencer nor a guru. I’m just a Marketing Lifeguard who watches the world changing in the Internet Bay.

Years Experience
and more Clients
Map of Countries Visited
I've been to 56 out of 217 countries (25.81%)


Trips & Pics is the section dedicated to my passions: watching the world without judgement. Which lens is better than a camera?


Social Corner
Instagram Feed
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