3-Phase Transformation Program

innovation-discovery-assessment
  • Assessment (of the product, service, or business model) and identification of significant business challenges.
  • Assessment of available resources and existing constraints (budget, skills, infrastructure).
  • Data intelligence through benchmarks, market trends, and internal analysis.
  • Current value proposition analysis and needs assessment using the Jobs-to-Be-Done (JTBD) approach.
  • Context, feasibility and SWOT Analysis - Definition of Objectives & Key Results (OKRs)
    • innovation-mvp-definition
  • New value proposition definition
  • Customer journey design
  • MVP definition and structure (identifying essential features to test the solution's value)
  • Resources needed for development (team, technologies, tools)
  • KPI definition for validating MVP effectiveness
  • Priority and timeline definition
    • innovation-measurement
  • Collection of feedback from key users and involved stakeholders
  • Performance tracking against initial objectives.
  • Impact measurement with initial OKRs (Objectives and Key Results)
  • Definition of strategic objectives linked to the results
  • Identification of Key Results to evaluate project next steps

    • My cards to drive innovation

    • Insights &
      Market Research

    • Customer
      Experience

    • Project
      Management

    • CRM &
      Loyalty Programs

    • Digital
      Transformation

      MAYDAY! MAYDAY!

      CONTACTS
      My company is adrift!
      Help me innovate my product, my service or my processes.

      PORTFOLIO

      RBS | Brianza Radio-TV Broadcaster

      RBS Radio Brianza
      Transformed a web radio station into a successful DAB+ and webTV broadcaster with strong brand recognition in the Brianza province through strategic repositioning and professional programming.

      The transformation included redefining the station's identity, upgrading to professional broadcasting processes and infrastructure, and creating engaging contents for the local audience.

      MyNoiLab | Strategic Consulting Company

      mynoilab
      As Innovation Manager in the VIM program (Voucher for Innovation by MISE Ministero dello Sviluppo Economico - 2024), I led digitalization and internationalization initiatives through several key improvements: implementing process innovation with new softwares, enhancing market research capabilities, adopting editorial workflows, and integrating real-time client feedback systems.

      I developed analytics dashboards to track business KPIs and integrated marketing software. For product innovation, I designed the customer journey for MyNoiLab's Mystery Coaching® models.

      CoffeeBI | Business Intelligence

      logo_24_new_base trasparente
      Transformed a traditional research agency focused on the HoReCa market into a globally recognized digital-first brand in the coffee industry.

      By leveraging data-driven insights and web marketing strategies, we executed a successful rebranding that increased digital engagement and established CoffeeBI as an authority in coffee and coffee machine market analyses.

      The introduction of a web-focused CRM system and designing a loyalty app for HoReCa businesses opened new revenue streams through digital consulting services and data-driven market intelligence products.

      Other experiences