generazioni
Fannulloni, mammoni, bamboccioni, choosy o, se proprio non hai termini per definirli, chiamali Millennials. Li abbiamo offesi in ogni modo, ma siamo sicuri di usare i parametri giusti per capire i giovani? Oggi un libro può aiutarci ad interpretare, comprendere e dialogare meglio con le nuove generazioni.
Marketing 4.0
In a world increasingly made of products that are commodities, service is a strong differentiation. Do my customers really perceive the difference between my products and my competitors’ ones? And what about my activity and that of my competitors?
now-economy
Ten minutes after living their experience, your customers are already on TripAdvisor to write their feedback, or on Facebook to post about their experience. So, welcome to the so-called NOW ECONOMY
Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. But we found 3 limits to traditional loyalty cards.
What is Relationship marketing? Find out more about innovation and how it can help you with your clients.
Marketing Lifeguard
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