Scusi, in che Millennial siamo?

Fannulloni, mammoni, bamboccioni, choosy o, se proprio non hai termini per definirli, chiamali Millennials. Li abbiamo offesi in ogni modo, ma siamo sicuri di usare i parametri giusti per capire i giovani? Oggi un libro può aiutarci ad interpretare, comprendere e dialogare meglio con le nuove generazioni.

Marketing 4.0

Is your Coffee Business in the Marketing 4.0 Era?

In a world increasingly made of products that are commodities, service is a strong differentiation.
Do my customers really perceive the difference between my products and my competitors’ ones? And what about my activity and that of my competitors?

Three Limits of Your Paper Loyalty Card

Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. But we found 3 limits to traditional loyalty cards.