Fannulloni, mammoni, bamboccioni, choosy o, se proprio non hai termini per definirli, chiamali Millennials. Li abbiamo offesi in ogni modo, ma siamo sicuri di usare i parametri giusti per capire i giovani? Oggi un libro può aiutarci ad interpretare, comprendere e dialogare meglio con le nuove generazioni.
In a world increasingly made of products that are commodities, service is a strong differentiation. Do my customers really perceive the difference between my products and my competitors’ ones? And what about my activity and that of my competitors?
Ten minutes after living their experience, your customers are already on TripAdvisor to write their feedback, or on Facebook to post about their experience. So, welcome to the so-called NOW ECONOMY
Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. But we found 3 limits to traditional loyalty cards.