In a world increasingly made of products that are commodities, service is a strong differentiation.
Do my customers really perceive the difference between my products and my competitors’ ones? And what about my activity and that of my competitors?
Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. But we found 3 limits to traditional loyalty cards.
What is Relationship marketing? Find out more about innovation and how it can help you with your clients.
Article published by OhMyNews International – Year: 2006 – Language: English Mrs. Anna is the woman who works at the bar close to my house. She is from Ukraine and has been living and working abroad since 1980. She is 54-years old and sometimes talks about her country. She has big hands because she has done […]