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Nowray

Norway, Discovering the Land of Trolls

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People come to Northern Norway not only for the auroras and to see its Arctic landscape, but also to hunt for trolls, the mythical creatures rumoured to hide in the forests and mountainsides. Discover the land of Trolls.

Marketing 4.0

Is your Coffee Business in the Marketing 4.0 Era?

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In a world increasingly made of products that are commodities, service is a strong differentiation.
Do my customers really perceive the difference between my products and my competitors’ ones? And what about my activity and that of my competitors?

now-economy

The Power of Now Economy in the HoReCa World

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Ten minutes after living their experience, your customers are already on TripAdvisor to write their feedback, or on Facebook to post about their experience. So, welcome to the so-called NOW ECONOMY

Three Limits of Your Paper Loyalty Card

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Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. But we found 3 limits to traditional loyalty cards.

Relationship Marketing For My Coffee Shop, What On Earth Is It?

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What is Relationship marketing? Find out more about innovation and how it can help you with your clients.

Kiev: A Year After the Orange Revolution

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Article published by OhMyNews International – Year: 2006 – Language: English Mrs. Anna is the woman who works at the bar close to my house. She is from Ukraine and has been living and working abroad since 1980. She is 54-years old and sometimes talks about her country. She has big hands because she has done […]