In a world increasingly made of products that are commodities, service is a strong differentiation.
Do my customers really perceive the difference between my products and my competitors’ ones? And what about my activity and that of my competitors?
Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. But we found 3 limits to traditional loyalty cards.