Tag Archives: CoffeeBI

Marketing 4.0

In a world increasingly made of products that are commodities, service is a strong differentiation.
Do my customers really perceive the difference between my products and my competitors’ ones? And what about my activity and that of my competitors?

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now-economy

Ten minutes after living their experience, your customers are already on TripAdvisor to write their feedback, or on Facebook to post about their experience. So, welcome to the so-called NOW ECONOMY

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Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. But we found 3 limits to traditional loyalty cards.

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What is Relationship marketing? Find out more about innovation and how it can help you with your clients.

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