Category: Marketing

Sopravvivere alle email di hackers

Il tuo account è stato hackerato. Sopravvivere alle email di ricatto


Gira da qualche tempo in rete un tentativo di estorsione via posta elettronica da parte di sedicenti pirati informatici, che chiedono il pagamento di un “riscatto” in criptovaluta. La polizia postale avverte: “E’ un’invenzione dell’autore del reato, elaborata al solo scopo di gettarci nel panico ed indurci a pagare la somma illecita”. E’ arrivata anche a me… e ho voluto rispondere.

Marketing 4.0

Is your Coffee Business in the Marketing 4.0 Era?


In a world increasingly made of products that are commodities, service is a strong differentiation.
Do my customers really perceive the difference between my products and my competitors’ ones? And what about my activity and that of my competitors?


The Power of Now Economy in the HoReCa World


Ten minutes after living their experience, your customers are already on TripAdvisor to write their feedback, or on Facebook to post about their experience. So, welcome to the so-called NOW ECONOMY

Three Limits of Your Paper Loyalty Card


Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. But we found 3 limits to traditional loyalty cards.

Relationship Marketing For My Coffee Shop, What On Earth Is It?


What is Relationship marketing? Find out more about innovation and how it can help you with your clients.